PUMA - The Graphic Heritage
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Size: One Size
Description
In 1948, Rudolf Dassler founded a sports shoe factory in a small town in Germany with just a few employees. In the decades that followed, his company PUMA developed into one of the world's most important sports and lifestyle brands. Illustrated with selected objects and images from the company archives, this book visually records this fascinating success story for the first time.
Over the years, PUMA has written its own unique design history. This book reconstructs the graphic development of the global brand piece by piece: from the first letterhead in the early post-war years to global campaigns by renowned design agencies to the creation of iconic sneaker lines such as TRINOMIC or DISC and innovative typography for football jerseys. With almost 1,000 rare illustrations, readers gain a remarkable insight into the special relationship between sport and design.
Publisher: Optik Books
Author: Katharina Sussek, Jens Müller
Pages: 288
Language: English